Join thousands of Canadians and make the choice for all those living with an intellectual disability.

Let's Turn Canada Yellow in support of #NOGOODWAY Day!

ABOUT THE CAMPAIGN

#NoGoodWay is motionball’s anti-bullying campaign in support of Special Olympics athletes and all those living with intellectual disabilities.

This campaign promotes the use of inclusive language with a goal of ending the casual and negative use of the “R-word” (retard) from everyday conversations.

By choosing kindness and inclusion, you can join tens of thousands of Canadians to create safer & more inclusive environments for all Canadians living with intellectual disabilities. This is just the beginning of the #NoGoodWay journey. Together, we can create a more inclusive Canada!

Each year, millions of Canadians hear our messaging from coast-to-coast and thousands of Canadians agree to pledge their support online.

In our 12th iteration of the campaign, we are calling all Agents of Change to help us spread the word of our mission far and wide. Are you ready to take on the mission?

Save the Date!
November 18th, 2026

Find the R-word. Eliminate it!

On November 18th, become an Agent of Change by choosing inclusion – in conversation, online, and in everyday life!

Check Out Our 2025 Campaign

Join The Challenge

On November 18th, Canadians will become Agents of Change and help to eliminate the use of the R-word.

how to get involved on November 18th

  • record a video

    Make a video symbolically destroyING the R-Word (tear, delete, erase, replace)

  • share on social media

    Between November 4-18, share your videos on social media and how you, as an Agent of Change, are making an impact and working to eliminate the evil R-Word!

  • Recruit More Agents

    Invite your networks to join in the mission - share how motionball and Special Olympics athletes inspire you, and encourage others to get involved on social media!

take the pledge

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OUR IMPACT

* 2024 NGW Signal Report. Prepared by CIMORONI. Nov. 2024

SOCIAL MEDIA TOOLKIT

Visit us on social media and share our official national videos. Add your own videos and post those on your own account. Let’s turn those feeds Yellow!!

Right-click or long-tap our pre-made graphics below – perfect for your posts!

Don’t forget to use our hashtags: #NoGoodWay, #motionball, #MakeTheChoice, #UserYourVoice

STORIES

In-Feed

#NOGOODWAY CHAMPIONS

Other Ways to Get Involved

AT WORK

  • Turn your office yellow for the day

  • Feature #NoGoodWay in your company newsletter

  • Host an internal event (yoga, bake sale, or visit from a Special Olympics athlete)

ONLINE

  • Reshare the national hero video

  • Tag your local #motionball chapter

  • Highlight your community’s involvement

Connect with motionball to hear more about how to get your business involved in the campaign!

WHO ARE WE? MOTIONBALL!

motionball is a national not-for-profit organization that raises funds and awareness in support of the Special Olympics Canada Foundation.

motionball hosts more than 50 annual events in 19 cities and on 30 University campuses across Canada, bringing together students, young professionals and local Special Olympics athletes in fun and inclusive settings. Founded in 2002, motionball is proud to have donated over $22 MILLION (net) since inception.

The #NoGoodWay Campaign was created by motionball in 2014 with the ultimate goal of eliminating the casual and negative use of the R-Word in everyday conversation.